Privacy Policy

This Privacy Policy explains what information Factor4 collects through www.toastgiftcards.com, how we use it, and the choices you have. It applies to visitors of this website and to restaurant operators who submit a quote request.

Information We Collect

When you submit our quote form, we collect the details you provide, which may include:

• Your first and last name, restaurant or company name, email address, and phone number
• Any message or details you add about your gift card program
• Attribution data captured automatically at the time of submission, such as UTM parameters, referring URL, and landing page, so we can understand which marketing channel led to your request

We also collect standard analytics data through Google Tag Manager and Google Analytics 4, including pages viewed, general device and browser information, approximate location derived from IP address, and on-site interactions such as scroll depth, revenue calculator usage, and button clicks. This is done using cookies and similar technologies.

How We Use Information

• To respond to your quote request with pricing and design options
• To follow up by phone or email about your gift card program
• To understand which pages and marketing channels drive quote requests, so we can improve this site
• To maintain records of your account if you become a customer

We Do Not Sell Your Data

Factor4 does not sell, rent, or trade the personal information you submit through this site to third parties for their own marketing purposes.

Third Parties We Use

• Google Analytics (GA4) — website usage analytics, operating under Google's own privacy policy
• Google Ads — advertising measurement and conversion tracking
• Our form processor — the service that receives and routes quote-form submissions to our sales team by email

Data Retention

We retain quote-request information for as long as reasonably necessary to respond to your inquiry and, if you become a customer, for the duration of our business relationship plus a reasonable period afterward for recordkeeping purposes.

Your Choices

To request a copy of the information we hold about you, or to request that we delete it, email sales@factor4gift.com. We will respond to verified requests within a reasonable timeframe.

Children's Privacy

This site is intended for restaurant owners and operators. It is not directed at children under 13, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.